About Us

The Self Defense Company is a global organization of defensive tactic instructors, civilian advisors, active and inactive military and law enforcement officers dedicated to the education and training of crime prevention and conflict resolution. Founded in 2007 by life long martial artist, coach and defensive tactics instructor Damian Ross with the motto "You Don't Need a Black Belt" the company provides essential skill training on various levels from citizen to soldier. The company delivers its training through four primary vehicles.

The Self Defense Company Training Programs

Self Defense Company remote learning programs enable individuals to learn on their own terms at their own pace. Like many universities who offer at home programs, The Self Defense Company provides all the necessary tools to successfully develop essential personal protection skills in the convenience of your own home or while traveling abroad. The keystone of these programs is The Self Defense Training System, a twelve-step modular program that provides step-by-step instructions covering every aspect of close quarters combat.

Specialized Programs

Training programs like 60 Minute Self Defense and the innovative Family Safe Program , provide solutions for men, women, teens and families seeking to know exactly what it takes to prevent and survive violence. All of the Self Defense Company programs begin with strategic plan development, avoidance and threat identification and action execution.

The Self Defense Company Instructor and Trainer Development

The Trainers, Instructors and Training Centers are the grass roots extension of the Self Defense Company. Every instructor must under go a criminal background check and up to 450 hours of training and certification before they are officially activated. The Self Defense Company Instructor Programs provide training, business development, business systems, support and continued development through each stage of the program. Instructors seek the Self Defense Company for two reasons: to provide a much needed service to their community and to be a part of an internationally recognized organization sharing a common cause.

On Site Training

The Self Defense Company will provide instructors and training for groups or individuals. Clients can select from a wide range of programs or have one custom designed to meet their specific needs. The Self Defense Company will also design and implement custom certification programs for private and government contractors and corporations. The Self Defense Company continues to elevate self defense to an essential life skill by augmenting its services with health, nutrition and community outreach programs which provide complete solutions for tactical training, crime prevention and citizen safety.

Join us to prevent and resolve violence locally and globally.



How the Family Safe Program™ Works

Simply watch the video with your family and then practice the drills you receive with your free instant bonus. In just minutes you and your family will have a clear understanding of how to survive a dangerous situation. You need to only do this program once to get incredible results. You will be amazed at how even the most determined attacker will want to avoid choosing your family or your home as a potential target when you start practicing these proven tactics.

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Instant Bonuses



The Family Safe Program™ is a revolutionary interactive program that will take you step by step to create a impenetrable line of "Family Defense" with at home drills and exercises that are guaranteed to elevate awareness, develop communication skills and instill life-saving actions.


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With your order of the Family Safe Program™ you will receive:


Free Instant Bonus 1: The Family Safe Fire Drill

Free Instant Bonus 1: The Family Safe "Fire" Drill

This is the complete outline to guide you and your family for an emergency home evacuation. If faced with home invasion or fire you will have a failsafe plan of action that will ensure everyone's safety.
Free Instant Bonus 2: The 8 Things You Can Do Right Now for Family Safety

Free Instant Bonus 2: The 8 Things You Can Do Right Now for Family Safety

This is your Family Safe checklist. It details the 8 simple things you can do immediately to make your family a little safer and a littler more street smart.
Plus Free Trial of The Self Defense Training System™

Plus Free Trial of The Self Defense Training System™

Select YES after you place your order and get a FREE 30 day Trial of Module 1 of the ultimate self defense program The Self Defense Training System™ (limited time only)

Family Safe Self Defense Program, Self Defense for Kids, Self Defense for Kids, Free Shipping in the U.S.

FREE Online Course

Accreditations

Testimonials

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Approved by the U.S.
Department of Defense

Approved by the U.S. Department of Defense

Our Cage Code Number is
available by request

The Perfect Combination of Activity and Knowledge

The Family Safe Program is completely interactive and kept my daughters' attention through the entire program. As a father of two growing girls I can rest a little easier knowing that they can spot danger and execute a plan of action before it's too late. The Family Safe Program is a must for everyone.

Greg Strepeikis, Accountant and Father of Two

Discussion Leads to Learning

The unexpected benefit for me about the Family Safe Program was that it showed me how to discuss these topics without using shock and awe. Now I know how to talk with my son about predators both young and old. I especially liked the psychological component incorporated into the system.

Dr. Jay Jorgensen and Family

The Family Safe Program Helped both Me and My Kids

I walked in expecting to watch my child learn karate or some other martial art. I didn't realize how extensive and informative it was for my kids and my husband and me. Now we can protect ourselves as a family unit, not individuals.

Jennifer Mildner and Family

A Feel Safer As He Becomes More Independent

As my son grows older I grow concerned. After experiencing the Family Safe Program I know that he is a lot better off than before. We never learned any of this in martial arts class.

Marietta Codilla, Nurse and Mother of Three

Mother and Son Learn in a Warm Friendly Environment

This is a subject I desperately needed to teach my child, but where do you start. I also had my concerns about traumatizing him. The Family Safe Program explains the dangers of abduction, bullying and other violent crimes without scaring them. The kids are given a set of specific rules to follow and a specific course of action when an adult predator breaks the rules. The truth is, I still worry, but whenever I do, we go over the rules and the plan of action.

Janice Bailey, Mother of One

School and Daycare Safety

I and my husband work, so our kids are at school and daycare for the better part of the day. I know the teachers do their best, but sometimes kids slip through the cracks. The Family Safe Program acts as a series of checks and balances. My kids know that if they get separated from the group to seek help immediately.

Marie Fein, Working Mother of Four

PTA Mom Brings Safety Home

I am active in the school and one of our growing concerns is child safety. The Family Safe Program empowers your child to make fast, accurate decisions to make on their own without our guidance. I am so impressed with this program that I have recommended we incorporate it in our yearly curriculum

Bridgett Lander, Home and School President and Mother of Two

You Can't Always Be There

The Family safe Program has helped us instill confidence and awareness in our child, even when we're not around. We have discovered how to work as a family unit to protect ourselves and our neighborhoods.

Eric and Dyanna Mark, Parents of One

Family Safe Gave Us Power to Our Family

We discovered how to talk about violence in a non threatening, informative manner. The practice drills at home enabled us to come together as a family. And all it takes is about 20 minutes of practice. Watch the video and practice the drills. We go through our routine once a year...that's all you need.

Eric Pozarycki, Father of Two

The Strength to Stand Up for Himself

I always worry as soon as I can't see him. Now, it's not so much. The Family Safe Program has allowed us to work with our family and neighbors to do our own policing so to speak. we all know exactly what to do once the Family Safe Rules are broken.

Diane Vella, Mother of One

A Little Safety Goes a Long Way

As he gets older, I get more concerned. The only thing I knew was "Don't talk to strangers." But that is not enough. I learned how child predators can trick my child into a dangerous situation, I didn't realize the lengths they go through to lure our kids away. At least after the Family Safe Program, we know how to prevent that, communicate to each other and protect our streets and playgrounds. We also learned how to effectively communicate with police and teachers. Now my son has a little less chance of falling prey to violence.

Wendy Cornell, Mother of One

Family Safe Reinforces Good Parenting

As an educator I look to incorporate the whole family in the learning process. The Family Safe includes all members of the family unit so everyone is on the same page. We walked away with a set plan of action. I would recommend, in fact I would insist that everyone who can take this program do it immediately.

Rick Gronda, Vice Principal and Father of Four

Now We Have Some Piece of Mind When We're Not There

One of the biggest concerns I have is that I worry if my kids will make the right decision if we're not around. The Family Safe Program gives them the tools to protect themselves and empowers them to communicate to teachers, other parents and "safe strangers."

Craig VanDuerson, Heavy Equipment Operator, Father of Two

Family Safe Gave US Some Street Smarts

There are something you already know, but a lot of things that you don't. I found myself saying "I never thought of that!" Now we know what to look for and what to do, we are a lot safer and a lot happier. If your child remembers even one thing it's completely worth ten times the cost.

Marie Kreutz, Customer Service Representative, Mother of One